Win Tickets ($50): 2011 Bronze Beacon Awards | Feat. Old Spice Campaign Community Manager From Wieden + Kennedy
June 1, 2011 — PDXPIPELINEPipeline has two tickets for the International Association of Business Communicators Bronze Beacon Awards Wednesday, June 15 at The Benson Hotel. To win, comment on this post why you think you should attend. Winners will be drawn and emailed on Monday, June 6.
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From our sponsors at IABC:
2011 Bronze Beacon Awards
Wednesday, June 15
5:30-8 p.m. | $35-55 | 21+
Register at or.iabc.com
The Benson Hotel
309 SW Broadway
Spice Up Your Communication and join us as we recognize the top communications campaigns of 2011.
Our special guest speaker, Dean McBeth, will tell us how Wieden+Kennedy launched the classic Old Spice brand into the social media stratosphere. Dean McBeth is Senior Digital Strategist and Social Media Community Manager on Old Spice: Responses at Weiden and Kennedy. Old Spice: Responses is arguably one of the largest and fastest-growing integrated marketing campaigns of any brand in the past decade.
June 1, 2011 at 15:00
HI! This is right up my alley, I have always loved this campaign and being in DRTV myself it would be great to hear about the digital strategy…especially from the creative pros at WK….plus I have a soft spot for Isaiah Mustafa :)
June 1, 2011 at 15:25
This guys wasn’t the creator of the Old Spice campaign. He’s the community manager who works on the account. Don’t get me wrong he had a hand in the strategy but he wasn’t the creator. Plus, I heard he’s quite (edited by Pipeline).
June 1, 2011 at 15:35
From the islands of Fiji I will arrive on a white stallion. Shirtless. Untamed. Trumpets will announce my attendance and women will swoon. Yes, even YOUR woman. What’s that? A bottle of the finest wine money can buy? No. It’s a bottle of memories you’ll have of this night. Why? Because I belong here. That’s why I am the man your man should select to see the man that created the man your man could smell like.
Disclosure: None of the above will happen. I’ll probably just stroll in quietly and enjoy myself immensely.
June 1, 2011 at 15:38
My broz, ‘Lectric and ‘Aqua are not feeling the same love that “olSpice received. We’re equally as handsome and just as classique.
Perhaps we need some inspiration and this gathering will do it for us? We’ll be the guys you can smell from a mile away (or sometimes two, depending on which way the wind is blowing)…did I mention that we’re really handsome?
June 1, 2011 at 15:38
I was an Advertising student and since graduating, I have unfortunately found that I’ve lost my passion for the stuff :( Help me rekindle my love affair with communication campaigns!
Thanks :D
June 1, 2011 at 15:39
I am an admitted advertising junkie. I have recently undertaken the revamping and branding of my companies image and this wpuld be an immeasurable boost to the creative juices.
June 1, 2011 at 15:40
This would be perfect for me. I’m graduating in 2 weeks with a degree in advertising and absolutely love the Old Spice campaign. It would be awesome to hear about their strategy and understand the method behind the genius.
June 1, 2011 at 15:47
I am graduating with a degree in Marketing from Portland State in a year and I would love to go see Mr. McBeth speak and get some insight into what it takes to do the job he does and be successful.
June 1, 2011 at 16:38
Every public event I’ve been to that featured W&K has been terrific. They are fun, interesting, and important too, given their clients’ economic power. It’s a treasure to be in the same city and have access to the people creating this level of art. If you can afford it, you should be there.
June 1, 2011 at 19:53
Would love to attend. This is one of my recent interests – have a shelf full of books on marketing techniques from the library.
June 1, 2011 at 23:50
Reason number one. My bf looks like the old spice guy.
Reason number two. I’m an ad/mktg major at PSU who would give my left breast to work for this amazing company.
PLEASE GIVE ME TIX! LOVE YOU GUYS!
June 2, 2011 at 07:00
Reason number one. I kinda look like the old spice guy.
Reason number two. My gf studies this stuff at PSU and I’m pretty sure she would give one of her breasts to work at W+K.
WOULD LOVE TICKETS TO THIS AMAZING EVENT!
June 2, 2011 at 07:41
Thanks babe!
June 2, 2011 at 16:56
Communications is awesome. Hence awards for the best communications campaigns? Super awesome. This marketing nerd would love to go.
June 3, 2011 at 07:59
looks like a good event to attend to learn some stuff. i know that was a lame response but just want to go see.
June 3, 2011 at 11:36
Sounds amazing! Would love to go!
June 3, 2011 at 15:03
good campaign, but mostly I’d just love to get in there and hobnob and see what everyone’s been up to.
June 10, 2011 at 07:57
SUPER addict to ad campaigns, per my cousin! Would have a blast
June 10, 2011 at 09:09
this would be really interesting and fun.
June 10, 2011 at 11:21
I want to win